Infinity is a French NFT company that wanted me to create a visual identity that disrupts the traditional clubbing industry. They sought to differentiate themselves from the current NFT Marketplace as the first NFT membership collection based on the music industry in private events.
To be able to pitch to the biggest clubs and DJs around the world, such as DJ Snake, Martin Garrix, and David Guetta, they needed me to build a luxurious brand that highlighted their strengths.
Infinity NFT approached me with the goal of revolutionizing the entire sector and developing an experiential design that would generate extraordinary experiences. I had to make sure their messaging was inviting and didn't come across as inaccessible. I conveyed the excitement and energy of the founders securing some of the biggest DJs and the hottest nightclubs. In order to help them with securing partnerships, I worked to define the messaging before incorporating their core identity into the design.
Captivating the energy of the beach, I intended for Infinity's color palette to immediately feel they were transported to their vacation. Adding the strong color, gold, elevated the visual identity and gave the luxurious feel the brand required.
The logo was the reason behind the name, as the founders wanted to create a timeless symbol. I went through a number of designs and returned to the central idea they were trying to convey: forever. This never-ending sense of energy was definitely at the top of my mind and enhanced the brand. To enhance the logo, I added a 3D extrusion to aid the elegance of the design and added an embossed look.
The typography was designed with an eye toward elegance. Ironically even in the name itself, the Luxury font evoked that exact emotion. The Inter font was chosen as the complementary font because of how beautifully it was designed for computer screens and for easy readability.
My focus was to convey a luxurious feel showcasing how this pass will create lifelong memories. By doing so, this would allow Infinity to differentiate itself from the market by conveying this company's innovation. I created a style that matched the vibrancy of the clubs and sponsors they were aspiring to reach. This allowed them to demonstrate their credibility and industry expertise. But, in order to keep their own brand presence and reach their target audience, I added 3D assets that were entertaining and relatable. After presenting this to the founders, they wanted these icons to play a significant role in their identity.
Once successfully secured the DJs, clubs, and sponsors they wanted, they rehired me to create social assets as well as video teasers to launch the product. I wanted to further elevate the brand and add some animation and movement and direct the vision of the NFT’s. I developed a solid brand manual, assets, and social media templates that they can use going forward.